How To Promote Your Blog 2022: 30 (Essential) Ways To Increase Traffic

With such a large audience, it seems it should be easy to increase traffic to your blog, right? Learning how to promote your blog should be simple.
Well, the problem is many new bloggers start a blog and don’t know how to promote it, or don’t spend enough time thinking about marketing. A great blog is not much use if it doesn’t have readers, and there are some simple things you can do to promote your blog and increase blog traffic.
Unfortunately, many bloggers may quit after not seeing traffic coming to their blog. This is sad because there are many ways to increase blog traffic that they most likely overlooked or didn’t take the time to try.
This post will look at how to promote your blog with 30 simple, traffic-increasing methods you can use right away. Promoting and getting traffic to your blog doesn’t have to be hard. With a little effort and the right methods, you can set your blog up to get more traffic.
Let’s start.

1. Guest Post

Guest posting is a great way to potentially bring loads of traffic to your site. In addition to exposure to the other blog’s entire audience, you will get a link back to your site that will bring more traffic and is beneficial for SEO.
Reach out to other sites in your blog niche and offer to guest post. Sometimes bloggers will let you know on their site if they accept guest posts or not so look for that first.
One of the secrets to guest posting is to write great content. Make sure your post is so good you want to keep it for your site. Readers from the other blog will be more attracted to better material and if it is good enough they will be interested in coming to your site to read more.

2. Submit Your Blog To Blogging Communities

A blogging community is a site where bloggers can share their posts with others. There are many blogging communities out there that can help you get traffic. Here are a few you can check out:

3. Submit Your Blog To Directories

Web directories have been around for a long time. They offer users a different way to find sites on the internet by organizing links by category. Submitting your blog to these directories will help you not only increase traffic to your site, but also boost the credibility of your site with a link.
Here are two web directories you can get started with:

4. Post To Social Media

Using social media is a well know tactic to increase interaction and traffic to your blog. Make your share buttons are visible and attractive so your readers can easily share what they like. There are a number of useful plugins that can help you do this.
With each new post, share your content on your own social media accounts. Most importantly, create great content that connects with your readers and they will be more likely to share and comment.

5. Post Comments On Other Blogs

Posting comments on other blogs is a great way to build connections and get more traffic to your site. Many blogs will allow you to leave a link to your site in your comment. They will most likely be no-follow links, but these are still valuable. These links add to your overall link profile and can increase traffic to your site from people clicking on your comment.
Your comments should be insightful and interesting to help attract visitors to your blog. You don’t have to write an essay length comment, just add to the discussion.

6. Start Your Own Email List

An email list can be an effective way to build an audience for your brand. There are many blog tools you can use to manage and build your email list. Use a good plugin to create attractive email signup forms to get more subscribers.
Starting an email list at the very beginning will help you gain a following quicker. It is a great way to connect with your audience and inform them about new posts.
You can use an email campaign management system like Aweber to organize and create email newsletters for your followers.

8. Use Social Bookmarking Sites

Social bookmarking sites provide a place where users can view, store, manage and share links to webpages. You can take advantage of the potential traffic these sites offer by submitting your site to them. Here are some popular social bookmarking sites you can consider

  • StumbleUpon: StumbleUpon recommends sites to its users and lets them share, like, and organize them.
  • Digg: Digg is a content aggregator that selects stories online and features them on their front page.
  • Alltop: Alltop is another site that lets you submit content.

9. Attract Search Engine Traffic

Using basic search engine optimization techniques will help your site rank better with search engines. You don’t need to be a SEO master, but keeping up with basic practices will increase you ability to get better ranks. Here are some things you should be doing on a regular basis:

  • Use header tags to structure your site. For example, H1 for titles, and H2 for subtitles.
  • Use proper alt tags for your images.
  • Have a readable permalink structure.

10. Mention Other Bloggers

Mentioning other bloggers in your posts can be a great way to attract attention and make connections. You could use an expert as an example in your niche, or use a quote from that person. Make sure you reach out after and let them know about the mention and don’t be afraid to ask for a share.
Including other bloggers in your posts also offers interesting content that your readers will appreciate.

11. Create A Youtube Video

Billions of views are generated every day on YouTube. You can tap into the huge viewer potential on YouTube by creating a video. Not only will your video be on YouTube, but you can include it on your site as another type of content.
Videos offer a valuable way to connect with readers.

12. Promote Your Blog On Forums

Forums are a great way to interact with your users and increase your traffic. Engage in discussions and offer links to your content for further information. Choose a forum that is relevant to your niche and has a good amount of activity. You can do a search on Google or another search engine to find forums that you can post in.

13. Post On Reddit

Reddit is a site that lets users post links and vote on their quality with up votes. With over 200 million unique visitors each month, Reddit provides huge potential for getting your content seen.
To submit content to Reddit, create an account and then click submit a new link. You can then fill out the title of your post, the link, and what subreddit (communities on Reddit) it will be on.
Different subreddits will have different options and requirements for what content can be submitted. Get to know your way around Reddit and you can take control of its full traffic boosting potential.

14. Have Other Bloggers Guest Post

Having guest posts on your blog is has many benefits. You can add great content and value for your readers by having another blogger share their knowledge. Also, your guest will most likely promote the post on their site and social media profiles, sending traffic to your site.

15. Write Good Titles

Engaging headlines can attract more readers to your site. Your post headline is often the first thing your readers see and can be the deciding factor on whether they view the post or not. Write titles that are interesting, and provide value for your readers.

16. Create Engaging Posts

The last thing that is going to attract and keep visitors is boring posts with no contrast. Create content that is useful, and is informative for your audience. Challenge yourself to make your content stand out among the sea of other posts. Vary your writing with different, interesting blog post ideas to keep your readers entertained and informed.

17. Respond To Comments

Responding to your readers is both valuable to your site and your readers. The more comments you have, the more text you have on the page. This can help you rank for more keywords in search engines. Also, engaging with your readers helps build a returning audience base. By replying to comments, you add another element to your site that can be helpful and interesting to others.

18. Link To Influencers

Chances are you already have an idea of who the bigger names in your niche are. Creating connections with these influencers is a good way to get exposure for your brand.
If you link to one of their articles you can mention them when you post on social media. There is a chance they will then re-post to all of their followers, which can further increase your post traffic.
Building a relationship with a blogger beforehand can help your chance of getting re-posted. Take it one step at a time and create a relationship gradually.

19. Write Good Content

This one goes without saying. Creating good content is arguably the most important factor for the success of any blog. With good content, readers share and return naturally. Providing material that people like is one of the keys to building your blog success.

20. Always Use Images

Use images in every post to engage your audience and increase readership. One statistic shows that people are 80% more willing to read a piece of content with colored visuals.
Images break up your text and make your posts more appealing. Start your content with an engaging featured image and also throughout your post. In a study done by BuzzSumo, having at least one image in your post lead to more than double the amount of Facebook shares.

21. Create Longer Posts

Creating longer posts with more content can lead to increased traffic. When you create a source of helpful data on your subject, you give your readers valuable information that is more likely to be shared. Creating longer posts is also good for getting your blog ranked in search engines. A study by serpIQ showed that content that was longer ranked higher on average in search engines.
In the same study by BuzzSumo mentioned above, longer content got more shares. Content within 3,000 to 10,000 words got a higher average amount of shares compared to short form content.

22. Promote With A Facebook or Twitter Ad

You can take your social media marketing one step further and advertise with Facebook or Twitter. Use these platforms to boost the reach of your posts and gain followers. Facebook has over 1 billion daily active users and is a great place to market your brand and increase traffic.

23. Promote With A Reddit Ad

As one of the popular internet culture sites, Reddit ads provide a valuable way to boost content. Often overlooked by many marketers, Reddit offers ads at a low cost with high exposure possibility. Using Reddit ads could help you boost traffic to your blog. You may find that your niche is popular on Reddit and that there is a good opportunity for advertising.

24. Create Informational Visual Content

Visuals are an effective way to create more engagement and get more shares. According to Wishpond, in comparison to text visual content is processed 60,000X faster in the brain. This means that you can convey information quicker and more effectively if you use images. Include visuals that convey meaning to your users such as infographics, comics, and diagrams to increase the effectiveness of your post and attract viewers.

25. Use Hashtags On Social Media

Effectively using hashtags is a great way to connect with readers in your niche. If you don’t know already, hashtags are a type of labeling used on social media posts to help users find relevant material.
Be careful, using hashtags the wrong way can do more damage that good. Use hashtags properly and you can drive relevant traffic to your site.

26. Post At The Best Times

Plan your blog posts so they are published at the best times for user interaction. Have a good idea about when the majority of your audience is online and wanting to read posts. This study by Buzzsumo shows the days of the week that receive the most social shares.
Finding the right time for your posts takes some trial and error. Take time and be aware of the best times to post your content.

27. Include Your Blog In Your Email Signature

Your own email signature is an often overlooked method of generating traffic to your site. Include a link to your website in your email signature so that with every email you send, you can drive more traffic to your site. Additionally, you can include a link to your latest post in your email signature also to boost engagement.

28. Create Ads On Content Delivery Sites Like Outbrain

Outbrain helps users discover new content by suggesting further reading at the end of an article. This can be a valuable way to increase your traffic significantly if you have the budget. Outbrain is used by some of the biggest brands on the web including Trend Micro and Visa.

29. Interview Others

Interviews are another way to connect with other bloggers and offer interesting content from an expert. Reach out to an influencer in your niche and ask them if they would like to do an interview for your site. Again, it helps if you have already developed a relationship with the person you are asking. Not only do you get valuable content for your blog, but you can get a link from the person you are interviewing and exposure to their audience.

30. Prompt The Reader To Share

One most often overlooked way to promote your blog is simply prompting the reader to share. Add text in your post that invites viewers to share your content. Simple text like “Share this” or “Share if you enjoyed this post” are both examples of simple yet effective ways to ask your readers to share your content.


Knowing how to promote your blog is the first step to increasing traffic. Make sure you are creating blog posts with great content to engage your audience and increase shares.
Promoting your blog takes time. Don’t get discouraged if you don’t get a huge flow of traffic at the very start. Over time, you should continue to build your audience and connections to generate more and more traffic.
You now have 30 actionable ideas on how to promote your blog and increase traffic. If you are overwhelmed, you can take your marketing and blog promotion one step at a time and do a little every day.
Promotion is an important factor to any brand or business. Setting aside time and including marketing in your schedule will help you attract and grow your blog traffic.
How do you promote your blog?